on June 22, 2012 - 10:11am
Blake Lively has been tapped to front Gucci's upcoming Gucci Premiére eau de parfum campaign, a new scent created to represent the brand's red carpet inspired collection.
Frida Giannini, Gucci's Creative Director, stated, “In conceiving this fragrance I was inspired by timeless Hollywood glamor and the iconic leading ladies of Hollywood’s golden era. Blake’s unique style and charisma brings that allure to life in a very contemporary way.”
The print ads featuring the Gossip Girl star were shot by Mert & Marcus, and the television ads were filmed by Nicolas Winding Refn. Blake is no stranger to to ad campaigns having already appeared in ads for Chanel and the Mademoiselle handbag line last year.
Lively stated, “It is a pleasure to collaborate with Frida Giannini. I admire the qualities of the Gucci Première woman and feel honored to represent the fragrance.”
Lively joins Evan Rachel Wood, Chris Evans and James Franco in representing Gucci's fragrances.
Gucci Premiére is set to launch in Selfridges in the United Kingdom on July 5th, followed by a worldwide launch in September.
What do you guys think of Blake as the choice to represent the Italian luxury brand?
~Christy Pastore @christypastore
Image Source: WWD